Common horror trailer conventions:-
- Short, Snappy shots
- Scenes are all over the place- not in narrative order
- Voiceover/subtitles/ narrator
- About 70+ shots
- Music- loud, strong base; creates atmosphere and reflects the genre
- Doesnt give away the storyline
- No beginning, middle or end
- Name and introduction to production company
- Title and release date, at the end so it stays in mind longer
- Reviews and star rating
- Promotes the director
- Text on screen- revealing the aspects of the narrative
- About 2-3 mins, Teaser Trailer 1-2 mins
- 'best bits' of the film used
- Conversations consist of one line each
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